Corporate Social Responsibility
Globalization and internationalisation also changed modern-day company activities. It has increased the complexity in business environment and the managers encounter difficulty in monitoring the performance (Asongu, 2008; Boeger, 2010). This has forced the managers to track the changes that are taking place in the external environment. Through Corporate Social Responsibility (CSR) activities, the managers can balance the interest of many stakeholders and also deal with the complex business environment. It is observed that CSR is becoming important over the few decades and there are many rising debates regarding its success (Bacher, 2009; Benn and Bolton, 2011; Goodpaster, 2009).
Nevertheless, in order not to surpass the target, the current corporate climate ought to analyse the expense of executing the operations. Activities can be tracked such that sufficient data is obtained to balance the organization’s multiple activities. The acts of management have a huge effect on clients (Banerjee, 2011; Panwar, et. al., 2008; Schwartz, 2011). The main objectives of the paper are to decipher the relevance of CSR towards the Global Reporting Initiative (GRI) and to include a comprehensive discussion of the numerous stakeholder classes. Various Coca-Cola CSR, sustainability and GRI stakeholders are also discussed in the study.
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