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Coca Cola Corporate Social Responsibility

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Introduction

Corporate Social Responsibility

Globalization and internationalisation also changed modern-day company activities. It has increased the complexity in business environment and the managers encounter difficulty in monitoring the performance (Asongu, 2008; Boeger, 2010). This has forced the managers to track the changes that are taking place in the external environment. Through Corporate Social Responsibility (CSR) activities, the managers can balance the interest of many stakeholders and also deal with the complex business environment. It is observed that CSR is becoming important over the few decades and there are many rising debates regarding its success (Bacher, 2009; Benn and Bolton, 2011; Goodpaster, 2009).

Nevertheless, in order not to surpass the target, the current corporate climate ought to analyse the expense of executing the operations. Activities can be tracked such that sufficient data is obtained to balance the organization’s multiple activities. The acts of management have a huge effect on clients (Banerjee, 2011; Panwar, et. al., 2008; Schwartz, 2011). The main objectives of the paper are to decipher the relevance of CSR towards the Global Reporting Initiative (GRI) and to include a comprehensive discussion of the numerous stakeholder classes. Various Coca-Cola CSR, sustainability and GRI stakeholders are also discussed in the study.

Coca Cola Corporate Social Responsibility

Reference list
  • Asongu, J., 2008. Strategic corporate social responsibility in practice. 6th ed. Norwood: Artech House.
  • Bacher, C., 2009. Corporate social responsibility. 6th ed. Oxford: Blackwell Publishing.
  • Banerjee, S., 2011. Corporate social responsibility. the good, the bad and the ugly. 3rd ed. New York: Harper Collins.
  • Benn, S. and Bolton, D., 2011. Key concepts in corporate social responsibility. 6th ed. London: McGraw-Hill Education.
  • Boeger, N., 2010. Reframing Corporate Social Responsibility. 4th ed. Belgium: Peeters Publisher.
  • Coca Cola Company, 2013. Coca Cola GRI Report. [online] Available at: < http://assets.coca-colacompany.com/44/d4/e4eb8b6f4682804bdf6ba2ca89b8/2012-2013-gri-report.pdf > [Accessed 2 March 2015].
  • Deloitte, 2015. Global Reporting Initiative. [online] Available at: < http://www2.deloitte.com/global/en/pages/about-deloitte/articles/global-reporting-initiative.html > [Accessed 3 March 2015].
  • Gilligan, C. and Hird, M., 2008. International marketing: Strategy and management. 4th ed. Boston: Unwin-Everyman.
  • Goodpaster, K., 2009. Conscience and Corporate Social Responsibilities. 3rd ed. New York: John Wiley & Sons.
  • Panwar, R., et.al., 2008. Corporate Social Responsibility. 5th ed. USA: Global Professional Publishing.
  • Schwartz, M., 2011. Corporate Social Responsibility. An Ethical Approach. 4th ed. London: Kogan Page Limited.
  • The Coca-Cola Company, 2015a. Sustainability. [online] Available at: < http://www.coca-colacompany.com/sustainability/ > [Accessed 2 March 2015].

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