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Gym Business Marketing Strategy Analysis in London

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Table of Contents

  • Introduction
  • Situation Analysis
  • Target Market Analysis
  • Problems and Opportunities
  • Marketing strategy
    • Product Positioning
    • Marketing mix
  • Implementation and Control
  • Conclusion
  • References
  1. Introduction

As government policy also promotes interest in sports and fitness exercise, Sports Fitness Centres are gaining in popularity. If they are called, leisure centres had little competition earlier, but due to increased health awareness, late demand has increased. A business research will then be required to start a Sports & Fitness Centre in Mayfair, London. As an entirely new company, it would require a plan that would include a strategy for consumer expansion.

  1. Situation Analysis

In every community, general well-being and preparation for wellbeing have become a big concern. The number of individuals being obese and overweight has been growing. Over half of adults in London do not partake in any sort of sport or fitness programme. In order to achieve a healthier weight, the Mayor of London recommends working closely with and motivating a wide number of individuals to become more fit and eat better (Johnson, 2011). In addition to promoting occupational wellness programmes, other initiatives include making sport and healthy leisure opportunities available. In terms of demand, London faces a substantial lack of sports facilities.

Gym Business Marketing Strategy Analysis in London

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