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Samsung Strategic Marketing Management Analysis

by mrzee
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Strategic and Non Strategic Decisions

Strategic Decisions

For companies looking to expand, the Ansoff business matrix has four alternatives that involve market expansion, market growth, diversification and product development (Kipley et. al., 2012). The creation of products is a technique that is marked by the launch of new products into developed markets. Samsung seems to have thoroughly accepted this policy.

Samsung is renowned for supplying computer goods and cell phones to a wide degree. Although the firm has diversified into other markets, it is still working hard in its core industry to retain market leadership. According to market share, it placed first in the television industry. In comparison, thanks to its expenditure in smart phones, the organisation enjoyed comparable scores in the smartphone market. Given all this, competitiveness in the telecommunications industry has put Samsung under extreme financial stress. It could be the industry leader, but it has lost some market share after cable providers joined the touchtone cellular, Telev, and PC

Industries (See Appendix 2 for the Situational Analysis).

Any of the company’s latest technologies are more adaptable than prior products. For eg, the Samsung edition of the Android smartphone is more consistent with the market’s current software. Since their goods lack the same capabilities, industry leaders like Apple are nervous about this capability. In addition, to fix the vulnerabilities that were present in older goods, the business now utilizes second mover advantage. To make its devices stand out, it has focused on features such as stability (Reed, 2013).

Samsung Strategic Marketing Management Analysis

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